Content Marketing - Turn Content into Customers
Make your brands or businesses a global sensation by planning and promoting creative content strategies to grow customer acquisition.
In this course you will learn the best skills to plan, create, publish and promote content marketing to acquire your potential customers. You will be mentored by an industry expert and will learn from their experience.
About the course
You will learn how to understand your target audience better and create content that is found by your potential customers.
By acquiring new customers, increasing web traffic and making more sales you will creatively build brands and scale up to success through content marketing.
Digital Product Manager @ VEON
Irine is a digital marketer with more than eight years of hands-on experience in social media marketing. Working for global agencies, start-ups and local companies offered her the opportunity to gain experience in all sizes of companies, from small businesses to global names such as Wendy’s or Dunkin’.
Most recently, she’s taken up the role of digital products manager at Veon international, all the while working on social media marketing for start-ups both locally and globally. Irine is most passionate about content marketing and social media advertising, her experience has enabled her to learn what works and what audiences want to see first-hand, from every win to every fail, all the lessons she’s learned translated into valuable information you can only get through work experience.
Irine considers education to be an everlasting endeavor, which is why she currently holds a specialization in Digital Product Management from the University of Florida, as well as, Google’s Project Management certification.
Why content marketing is important for any modern business and what are the best formats and platforms to acquire new customers.
Understanding business goals and how content marketing can increase revenue with existing customers.
Creative copywriting techniques to write great articles and create visual, audio, and video content.
How to get viral by growing views and engagement with social media, email marketing, and other forms of traditional marketing.
Moments of gratitude shared by our apprentices and mentors.
I like the fact that the learning files were really indepth and easy to recap on the lessons learned. I also like the fact that I was not only paired with a mentor but the mentor kept checking on me to find out if I have issues.
For me, this platform has provided me with valuable digital marketing insights from professionals from all walks of life in the digital marketing industry, as well as broadened my horizons. I'm now ready to launch a marketing campaign.
The learning experience with Qureos was in-depth, self-paced, and mentor-led on a variety of essential topics and skills that are valuable in the business world. I especially like the fact that the activities are set at a higher standard of work, and you are constantly being pushed to refine your skills further
What is a masterclass?
A masterclass is a specific event hosted by a Mentor where the Apprentices sign up and end a session with a Q/A round or live training session by a Mentor which is followed by the completion of a project spanning over a week
When does the learning path start?
Once you have bought the learning path. We will send out an email to notify you of the start dates.
Can I work remotely?
Qureos is designed to suit a remote working environment. We also have a wide range of part-time/full-time and remote/in-person projects in various countries all over the world.
Who are the mentors?
Qureos mentors are top 1% industry experts with years of experience who are driven to nurture the next generation of young talent and give back to the student community.
How do I access the job opportunities?
Once you complete the entire learning path and receive the certificate, you will be shortlisted for interviews.
Do I have to take each masterclass?
We recommend going through the masterclass in the order presented but it is possible to complete each masterclass your own pace. Recordings will also be available.