Product Marketing: Growing a Startup the Right Way

Think and act strategically. Create breakthrough Product Marketing Strategies with the skills and frameworks needed to grow startups from 0 to Million.

Enroll Today!
Learning Path starts in
06
days
08
:
45
:
20
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Apply for Scholarship to get up to 100% Grant on this learning path.
Commitment
4 hours / week
over 6 weeks
Start Date
20 October, 2022
Masterclass 1
Number of Classes
5 Masterclass
with industry experts
Format
Live Online
Classes
Competency Level
Beginners
View the schedule below

Masterclass Overview

A creative learning experience designed by industry experts to equip early career marketing professionals with problem-solving skills, easy-to-use designing tools and frameworks needed to apply Product Marketing thinking and leadership mindset in their everyday roles. The mentors will also help you build a strong resume to successfully guide your career path in Product Marketing.

Masterclass 1

20th October, 8:00PM PT

Engaging Product Marketing

Content

Learn what Marketing is?

Marketing vs. Product Marketing

Primary Product Marketing Responsibilities

Customer Research & Personas

Product Positioning & Messaging

Launch Planning and Campaign Management

Measuring Product Marketing Success

FeaturePeek Case Study: What is Product-Market Fit?

Questions & Answers

Masterclass 3

3rd November, 8am PT

Target Ideal Customers

Content

What is Positioning vs. Messaging?

Introduction to Product Messaging Frameworks

Use Case Mapping

Identifying your Unique Value Proposition (UVP)

Honing in on your Positioning Statement

Ops Community Case Study: Building a community for DevOps engineers

Netlify Case Study: Maintaining trust with your audience

Masterclass 5

17th November, 8pm PT

Create a Product Marketing Resume

Content

Preparing your resume for product marketing roles

Tapping into experience and learnings

Questions & Answers

Masterclass 2

27th October, 8pm PT

Utilize User Research to Drive Strategies

Content

What’s the point of creating Personas?

Choosing Persona Research Stakeholders wisely

Customer Research/Interviews

Building your Customer Persona

Segmentation and Measuring Success

Swim Case Study (Will Richards): How to have empathy for your end users

Questions & Answers

Masterclass 4

10th November, 8pm PT

Distribution Strategy to Maximize Conversion

Content

What is a launch?

AR/PR

Marketing Communications

Content Planning

Distribution

Creating your Launch Plan

Launch Day Activities

Launch is over, now what?

Creating your launch plan

Netlify Case Study: FeaturePeek acquisition and product launch trust with your audience

Questions & Answers

Masterclass 1

20th October, 8pm PT

Engaging Product Marketing

Content

Learn what Marketing is?

Marketing vs. Product Marketing

Primary Product Marketing Responsibilities

Customer Research & Personas

Product Positioning & Messaging

Launch Planning and Campaign Management

Measuring Product Marketing Success

FeaturePeek Case Study: What is Product-Market Fit?

Questions & Answers

Masterclass 2

27th October, 8pm PT

Utilize User Research to Drive Strategies

Content

What’s the point of creating Personas?

Choosing Persona Research Stakeholders wisely

Customer Research/Interviews

Building your Customer Persona

Segmentation and Measuring Success

Swim Case Study (Will Richards): How to have empathy for your end users

Questions & Answers

Masterclass 3

3rd November, 8am PT

Target Ideal Customers

Content

What is Positioning vs. Messaging?

Introduction to Product Messaging Frameworks

Use Case Mapping

Identifying your Unique Value Proposition (UVP)

Honing in on your Positioning Statement

Ops Community Case Study: Building a community for DevOps engineers

Netlify Case Study: Maintaining trust with your audience

Masterclass 4

10th November, 8pm PT

Distribution Strategy to Maximize Conversion

Content

What is a launch?

AR/PR

Marketing Communications

Content Planning

Distribution

Creating your Launch Plan

Launch Day Activities

Launch is over, now what?

Creating your launch plan

Netlify Case Study: FeaturePeek acquisition and product launch trust with your audience

Questions & Answers

Masterclass 5

17th November, 8pm PT

Create a Product Marketing Resume

Content

Preparing your resume for product marketing roles

Tapping into experience and learnings

Questions & Answers

Mentor Details

Brad Johnson

Director of Product Marketing @ Blink Ops
Community Manager @ The Ops Community

Brad Johnson has 10 years experience leading marketing efforts for early-stage software startups. He is the Director of Product Marketing for DevOps automation startup Blink Ops, which recently announced $26M in Series A funding from Lightspeed Venture Partners. Prior to Blink Ops, Brad was a product marketer at Netlify for developer collaboration tools, after being acquired as part of startup FeaturePeek where he was Head of Marketing.

He’s also worked at an IP law firm, a handful of SaaS startups, and as a middle school substitute teacher.

Who is this learning curated for?

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Fresh Graduates

Fresh off the boat marketers who want to land their dream job.

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Marketing Managers

Wanting to upskill in product design and create products that are user centric.

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CX Managers

Who want to grow in their career and bridge the gap between customer and brand for an effective user journey.

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Product Managers

Marketers with 3+ years of experience who want to grow in their career journey.

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Product Designers

Diverse marketing backgrounds professionals who want to upskill and transition to brand or corporate.

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Business owners / Entrepreneurs

Who want to find creative design solutions to better market their businesses to success.

Online classes can really suck!

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sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

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Boring and less engaging classes that put you to sleep

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No opportunities to make new friends and colleagues

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Outdated syllabus that isn't relevant  anymore

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Very few relatable or no industry connections

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No help with motivation and accountability

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No alumni network or community to take help from

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Information that can easily be found online for free

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Hours & hours of content, but no real outcome

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No alumni or mentor support, who help after you graduate

Learning experience designed for career success

Live Sessions

You will experience interactive learning at its best. Our live masterclasses will help you engage and participate to learn more.

Performance Learning

Reinforce your learnings after each masterclass by mentor designed hands-on projects and receive guidance on career success.

Evaluation & Certificates

Get immediate feedback and ratings upon completion of your projects by our leading mentors and get awarded with certificates.

Diverse Community

You can be a part of our community, as the masterclasses engage in mentor and peer learning creating diversity.

Discover Your Dream Job

After project submission, you can kickstart your career by getting hired in world leading organizations.

Mentor Based Learning

We offer 1 on 1 support from top mentors to help guide you towards a more successful career journey.

Benefits you receive upon completion

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Interview Preparations

Improve your interview technique and resume with access to career resources.

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Guaranteed Interview

The top 10% will get a guaranteed interview for job opportunities  with industries leading employers.

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Certificate Achievement

Show employers that you have a clear understanding of the core concepts of data analysis. 

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Featured Jobs

Get on the fast track to in-demand jobs in growth hacking and more.

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Exclusive Community Access

Access exclusive live sessions, panel discussions and group coaching with mentors and entrepreneurs from around the world.

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Access Resources

Enhance your learning experience with access to multiple authentic resources.

What our industry experts say about us

Qureos mentors are peer-approved industry experts, thought leaders, and influencers ready to share their experience, feedback, and trusted resources with you.

The learning path is really detailed and in-depth flow and touched all the important topics briefly and is managed beautifully step by step. In fact, the modules are encouraged to learn and know more about the next steps and pushed to refine or work on the skills.

Harshit Kumar

Designer @ Motive

The structure is quite solid. I love the way the courses build up in succession and the layout. I also love that the approach here is quite practical and not just in theory!

Oyeniyi Adedoyin

Designer @ Motive

Qureos is a best-in-class learning and development platform. It provides a highly unique module for businesses in which enterprises may have their work done by apprentices who are eager to learn and work.

Alok Bhusanur

Designer @ Pixis

The courses of this learning path sound promising.

Ahmed Nawaz

Designer @ Motive

Are you facing multiple challenges in Product Marketing? 

Failing to master the Product Marketing process?

Don't understand what your brand positioning or messaging is?

Unable to target the right audience and build customer persona?

Love from around the world

Moments of gratitude shared by our apprentices and mentors.

Taiwo Alawiye

@Taiwo

I like the fact that the learning files were really indepth and easy to recap on the lessons learned. I also like the fact that I was not only paired with a mentor but the mentor kept checking on me to find out if I have issues.

Ather Rasool

@Ather

From live sessions to toolkits and tasks, the material is well-organized to maximize the learning experience. Overall, I would give it five stars for the quality of cohorts

Augustine Chukwunta

@Augustine

For me, this platform has provided me with valuable digital marketing insights from professionals from all walks of life in the digital marketing industry, as well as broadened my horizons. I'm now ready to launch a marketing campaign.

Okoli Benjamin

@Okoli_b

Qureos offers an avenue for young people across the globe to practice and improve their soft skills while working for companies and getting rewarded

Maryum Usmani

@Maryum

The learning experience with Qureos was in-depth, self-paced, and mentor-led on a variety of essential topics and skills that are valuable in the business world. I especially like the fact that the activities are set at a higher standard of work, and you are constantly being pushed to refine your skills further

Ilias Ait Tayeb

@IliasAit

Love the diversity of cohorts, user friendly website and the community of helpful mentors

Affordable Live Learning doesn't need to suck!

Instead of thousands of dollars, our pricing is structured to make learning acessible and affordable for everyone

Be a certified Product Designer!

Program details

Official and Verified — Receive an instructor signed certificate with the institution’s logo to verify your achievements and increase your job prospects.

Easily Shareable — Add the certificate to your CV or your resume or post it directly on LinkedIn. You can even post it on Instagram and Twitter.

Career Shifting — Use your certificate to make a life-changing shift or stay ahead in your current career.

Disruptive Product Design

Become customer-centric, create designs that resonate with your user and let them experience a broader spectrum of possibilities enhancing their user journey.

Your Journey to becoming a Product Marketer

Commit to learning, complete the learning path along with the assignment and submit it on time. Access to exclusive benefits and job recommendations.

Whats Included

Network with a community of marketers

Inclusion in alumni directory to improve your employability

Tailored program paths for you to become a better product designer

Lifetime access to all program content

Improve your resume for recruiters with insider tips from a HR professional

Build a portfolio and get personalized feedback from Brad Johnson and a series of guest speakers

Level up your Career for only

$99

USD

Enroll Today!

If you cannot afford the full price, we offer scholarship to users that meet certain criteria

Be a certified Product Designer!

Program details

Official and Verified — Receive an instructor signed certificate with the institution’s logo to verify your achievements and increase your job prospects.

Easily Shareable — Add the certificate to your CV or your resume or post it directly on LinkedIn. You can even post it on Instagram and Twitter.

Career Shifting — Use your certificate to make a life-changing shift or stay ahead in your current career.

Disruptive Product Design

Become customer-centric, create designs that resonate with your user and let them experience a broader spectrum of possibilities enhancing their user journey.

Frequently Asked Questions

What is a masterclass?

A masterclass is a specific event hosted by a Mentor where the Apprentices sign up and end a session with a Q/A round or live training session by a Mentor which is followed by the completion of a project spanning over a week

When does the learning path start?

Once you have enrolled in the learning path. We will send out an email to notify you of the start dates.

Can I work remotely?

Qureos is designed to suit a remote working environment. We also have a wide range of part-time/full-time and remote/in-person projects in various countries all over the world.

Who are the mentors?

Qureos mentors are top 1% industry experts with years of experience who are driven to nurture the next generation of young talent and give back to the student community.

How do I access the job opportunities?

Once you complete the entire learning path and receive the certificate, you will be shortlisted for interviews.

Do I have to take each masterclass?

We recommend going through the masterclass in the order presented but it is possible to complete each masterclass your own pace. Recordings will also be available.

Let us help you choose a career path

Get in touch!

Get committed to learning
and avail a refund!

1

Enroll in a learning path and pay $199 bond

Making learning affordable for everyone! With a commitment bond you will be able to choose between a refund or access to exclusive benefits and job recommendations.

2

Complete the learning path

There is no pass or fail! As long as you complete the learning path along with the assignment and submit it on time, you will be eligible for the commitment bond.

3

Get a Refund or opt in for exclusive benefits

Upon completion, you have two options; request for a refund and receive your money back or opt for exclusive benefits and job recommendations.

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Full refund guaranteed

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with industry experts